Smart Phone Sensor Apps Will be Key for Marketing

Mobile phones are sensors. Today that is true mostly for location apps. In the future, there will be other ways to use the sensor functions, Forrester Research believes.

"When a phone knows where you are, what you're doing, your identity and history, and even potentially your attitudes, based on what you've done in the past year and the past five minutes, it can help predict and deliver what you want right now," says Josh Bernoff, Forrester Research analyst.  "This is the context that makes mobile devices more intimate and completely different from traditional Web experiences."