Apple is more used to winning big than losing, but sometimes it does lose. One example is Apple's iAD service, which once was envisioned as a "premium" mobile ad network featuring visually stunning ads and sold for high prices.
It doesn't appear to be working out that way. Apple is cutting the minimum amount it charges advertisers to run a campaign on its iAd mobile ad system and boosting the amount it pays mobile app developers.
Advertisers will now have to spend just $100,000 for Apple mobile campaigns running in iPhone and iPad apps, down from a previous $500,000 threshold and a significant reduction from the initial starting price of $1 million in 2010, Apple Slashes iAd Pricing
Advertisers will now have to spend just $100,000 for Apple mobile campaigns running in iPhone and iPad apps, down from a previous $500,000 threshold and a significant reduction from the initial starting price of $1 million in 2010, Apple Slashes iAd Pricing
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