Google is big on mobile commerce, for any number of reasons, Mobile represents the biggest advertising revenue stream nobody yet dominates. And mobile commerce represents potentially the biggest change in retailing since the advent of online shopping.
Across most of six markets, including the United States, United Kingdom, France, Germany, Spain and Japan, roughly 60 percent of smart phone users are searching because of an ad they’ve seen offline or in a store.
Another reason is big on mobile and smart phones is that mobile users search while on smart phones.
Some 99 percent of smart phone users in Japan have used a search engine on mobile.
This means that practically everyone who’s gone online on mobile has searched on their phone.
Mobile search is a frequent activity. In most of these six countries more than 75 percent of smartphone Internet users search at least once a week.
The study suggests 92 percent of Americans use their smart phones to look for information about local businesses or services.
More to the point, those searchers take action. Some 81 percent of French smart phone users who’ve looked for local information then acted on it with a quarter (26 percent) having called the business and 43 percent having visited the business.
Globally, one out if five smartphone users in all six countries made a purchase after looking for local information, whether in-store or online. Mobile commerce study
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