U.S. Cable Operators Get 75% of First Quarter 2012 Broadband Adds

The seventeen largest U.S. cable and telephone providers acquired 1.3 million net additional high-speed Internet subscribers in the first quarter of 2012. 

The top cable companies have more than 45.3 million broadband subscribers, and top telephone companies having over 34.6 million subscribers.

The top cable companies added about 980,000 subscribers, representing 75 percent of the net broadband additions for the quarter, compared to the top telephone companies.

The top cable broadband providers have a 57 percent share of the overall market, with about 10.7 million more subscribers than the top telephone companies, compared to 8.9 million more a year ago

Broadband Internet Provider	Subscribers at End of 1Q 2012	Net Adds in 1Q 2012
Cable Companies
Comcast	18,582,000	439,000
Time Warner^	11,136,000	227,000
Cox*	4,530,000	30,000
Charter	3,802,000	147,000
Cablevision	3,007,000	42,000
Suddenlink	982,600	31,200
Mediacom	887,000	36,000
Cable ONE	463,443	12,361
Other Major Private Cable Companies**	1,941,000	16,000
Total Top Cable	45,331,043	980,561
Telephone Companies
AT&T	16,530,000	103,000
Verizon	8,774,000	104,000
CenturyLink	5,643,000	89,000
Frontier^^	1,746,000	11,000
Windstream	1,363,800	8,500
FairPoint	318,510	4,375
Cincinnati Bell	257,200	(100)
Total Top Telephone Companies	34,632,510	319,775
Total Broadband	79,963,553	1,300,336

Netflix Enables Wi-Fi-Only iOS Mode

Updated player on iPhone

The latest version of the Netflix mobile app for iOS devices allows users to disable mobile network use to watch Netflix content. The new video player for iPad, iPhone, and iPod Touch has a more consistent look and feel across PC and mobile devices.

Netflix also has added an option to its features settings menu so users can choose to allow streaming from Netflix only when connected to a Wi-Fi network.


That feature will help users manage their bandwidth buckets, while also allowing mobile use of the Netflix streaming feature.


People are smart enough to figure out they should watch streaming video when at home, using their fixed network bandwidth.


That is increasingly congruent with user behavior, as more users are watching their tablets and even smart phones during the standard "prime time" video viewing hours.

Will 25% of U.S. and Western Europeans be Paying with NFC by 2017?

Juniper Research projects that more than 25 percent  of U.S. and Western European mobile phone users will use their near field communications-enabled mobile phones to pay for goods in-store by 2017, compared with less than two percent in 2012. 


That might strike some observers as a bit aggressive, given the "glacial" progress Isis and Google Wallet seem to be making with their NFC mobile wallet efforts. And those two initiatives are not the only NFC-based efforts. Nor can anyone be sure other potentially-powerful efforts will not emerge.


Some might argue other marketing-related applications are likely to achieve that sort of usage, though. 


In other markets, Telefonica and consortia of Western European mobile service providers also are trying to get regulatory clearance to launch their own programs. Project Oscar in the United Kingdom, owned by Everything Everywhere, Telefónica UK (O2) and Vodafone UK, is among them.

Consortia in Germany, Sweden, Denmark and Hungary are working on platforms of their own.  In the Netherlands, Travik is seeking approval, while in Scandinavia “4T” is seeking to launch, as well.

In Singapore, the Singapore IDA is spearheading creation of a mobile payments system as well. The French “Cityzi” mobile payments venture likewise was created by mobile service providers, but with key participation by banks and retailers, according to Juniper Research.

Assuming most of those efforts actually launch in 2013, some will assume it is a bit of an optimistic forecast that a quarter of all smart phone users will be using NFC by 2017, a relatively quick three years later.

It is not, perhaps, impossible, but will strike many as unlikely. At least in the U.S. market, there is quite a bit of skepticism about both Isis and Google Wallet, and even some opinion that NFC will not emerge as the most-important enabler of mobile payments.

Mobile payments will reach $171 billion globally in 2012, a 62 percent  increase over last year's total of $105.9 billion, according to research firm Gartner Inc.

That increase corresponds with a 32 percent rise in mobile payment users expected this year. The number of users is expected to hit 212 million users, up from 160.5 million in 2011.

But Web or WAP access is expected to make up 88 percent of mobile payments in the U.S. market as late as 2016, when NFC usage is expected to increase, Gartner believes.

Apple's Supply Chain Becomes a Weapon

The way that Apple has fostered its relationships with suppliers and manufacturers over the past few years has led to this moment, a time where products like the iPhone, iPad and MacBook Air are not only made using the best materials and manufacturing processes available in the world, they’re also less expensive to make and generate far more profit than competing devices, TNW argues.


That's an important observation. In past decades, one might have argued that Apple makes above-average profits because of its brand. In other words, users paid an "Apple tax" that corresponded to the perceived higher value of an Apple product.


Now, Apple might actually be able to sell at high margin, using the best materials, and set prices at retail that take advantage of a decade-long effort to optimize its supply chain. 


So now Nokia finds it has to price its latest smart phone at $200 less than the iPhone, even when its cost of components is higher than Apple's cost for components, the Wall Street Journal notes. 

How to Model Broadband Consumption With Few Data Points

“Nearly all communications traffic, including Internet traffic, can be approximated with high accuracy by the log-normal distribution,” says Phoenix Center Chief Economist Dr. George S. Ford. That’s important, as it means we generally can predict overall end user behavior when we actually know only a couple of key data points.

Among the practical implications are estimates of what is likely to happen when  a broadband service provider imposes a monthly usage cap of 250 gigabytes. The log-normal distribution suggests how many customers would hit the limit.

The log-normal distribution also generally allows some estimation of how consumption will vary across the entire customer base, knowing only the consumption of the top one percent, and the consumption of the top 10 percent of users, an analysis by Dr. Ford suggests.

The point is that “averages” (the arithmetic mean) don’t tell an observer very much when any service has an asymmetric distribution, as always seems to be the case for Internet consumption by consumers.

Cisco’s Visual Networking Index reports that the top one percent of users accounted for more than 20 percent  of Internet traffic and that the top 10 percent of users accounted for 60 percent
of traffic.

That means a Pareto distribution, which would ideally show that 20 percent of instances account for 80 percent of the impact would also likely hold.

Ford notes that Comcast’s 250 GByte  per month usage cap on its residential broadband
customers, taken with Comcast’s own statements that 99 percent of its residential customers will not approach that cap suggests that only one percent of Comcast’s residential users consume 250 GBytes per month or more.

Comcast also indicated that its median customer consumes about 8 GBytes to 10 GBytes per month.

The log-normal distribution could well inform many other sorts of policies, such as what amount of consumption a “typical” user requires.

“My approach to approximating usage patterns may be useful for variety of policy issues,” says Ford. “ For example, when addressing universal service for broadband, the level of service that qualifies as ‘broadband’ will have to be parameterized.”

Knowledge of the usage distribution may aid in establishing these service level definitions that can be described as “reasonably comparable to those services provided in urban areas, for example.

Twitter Use Highly Correlated with Smart Phone Use

Twitter usage is highly correlated with the use of mobile technologies, especially smart phones, according to the Pew Internet & American Life Project.


About 20 percent of smart phone users also are Twitter users, with 13 percent using the service on a typical day. 


By contrast, Internet users who own more basic mobile phones are roughly half as likely to use Twitter overall (nine percent do so), and just three percent of these more basic phone owners are “typical day” users.


Indeed, this correlation between Twitter adoption and smart phone ownership may help to explain the recent growth in Twitter usage among young adults. 

Those ages 18 to 24 are not just the fastest growing group when it comes to Twitter adoption over the last year, but also experienced the largest increase in smart phone ownership of any demographic group over the same time period.

Marketers Think Tablets Will Change How Content is Presented

A survey of 212 global marketers showed that popular belief holds that there will be some big changes in all aspects of content over the next 12 months, from design, to copy, right though to delivery.


Of those interviewed, 45 percent think tablet consumption will have a very high impact on design of content, while 35 percent think it will have high impact, the IDG Connect survey finds. 

Experiences that were once almost exclusively the preserve of the consumer space are suddenly applicable to the business landscape.  Now everything has the potential to become three dimensional.

This trend is already impacting the world of fiction publishing. Take Papercut for example; available through the App Store, this is being billed as an “enhanced reading experience” for iPad and includes three short stories interwoven with animation, interactivity and sound. As readers proceed through the text additional text appears without the need for page turning. 

Europe Risks Becoming a "Digital Desert"

Alcatel-Lucent Chief Executive Officer Ben Verwaayen said Europe’s phone companies risk turning the region into a “digital desert” by shying away from investing in networks.


Verwaayen says a combination of regulatory barriers and economic crisis are contributing to the problem.


In an interesting twist, given the "warnings" about the United States "falling behind" in some key communications capabilities, be that broadband access, the speed of broadband access, smart phone ownership, messaging or other advanced applications and services. 


But innovation and technology leadership changes over time, whether the issue is consumer behavior, supplier prowess or advanced technology adoption. 


Telecommunications companies in the U.K., Germany, Italy and France have been reluctant to invest as much as their counterparts in the U.S. and Asia in faster mobile-phone and fixed-line networks because of Europe’s sovereign debt crisis and regulatory decisions deemed unfavorable by Verwaayen. As a result, Europe is falling behind, he argues. 

“Five years ago in the U.S., you knew that leaving L.A. meant going into the desert, meanwhile Europe was ahead,” Verwaayen said. “Five years later that has reversed. The creation of value has come back to the U.S.”


Five years ago, U.S. firms had five percent share of the smart phone operating system market. Today, U.S. firms have 64 percent share. 

Cricket Will Test Consumer Willingness to Forego Subsidies on iPhones

We are about to get a clear test of consumer willingness to pay full retail prices for “hot” devices such as the Apple iPhone. Cricket Communications will be the first prepaid service provider in the U.S. market to offer iPhone to its customers.

Beginning on Friday, June 22, 20012, Cricket will offer iPhone 4S and iPhone 4 with its $55 per-month, all-inclusive unlimited talk, text and data plan. The issue is that consumers will have to pay full retail prices for their devices.

The Apple iPhone 4S will be available for $499.99 for the 16GB model and iPhone 4 will be available for $399.99.

That is significant as mobile service providers just about everywhere are looking for ways to reduce the amount they spend on handset subsidies, hopefully without placing themselves at a disadvantage in the continual task of attracting new customers, most of whom have to be taken away from another service provider.

So Cricket’s sales volume will be a key indicator of consumer willingness to buy devices without major subsidies.

"Our customers want the best products available and we are excited to bring iPhone to our pre-paid consumers with an industry leading $55 per-month service plan," said Doug Hutcheson, Leap Wireless president and chief executive officer.

iPhone 4S and iPhone 4 will be available in Cricket company-owned stores and select dealers in nearly 60 markets, online at www.mycricket.com/iphone and over the phone at 800-853-7682.

Cloud Adoption in Europe Will Slow Because of Euro Crisis, Other Issues

Sometimes end user demand and supplier readiness are not the primary near-term issues that can accelerate or delay adoption of new technologies.


European privacy rules, multi-country business processes, a deep euro crisis and a lingering recession will conspire to delay cloud computing adoption in Europe by at least two years when compared to the U.S., according to Gartner analysts. 


Gartner said that although interest in cloud is high in Europe, the diversity of Europe’s 44 different nations will result in slow cloud adoption in this region.


"The opportunities for cloud computing value are valid all over the world, and the same is true for some of the risks and costs," said Paolo Malinverno, vice president at Gartner. "However, some of cloud computing’s potential risks and costs — namely security, transparency and integration — which are generally applicable worldwide, take on a different meaning in Europe.”


The continuing economic crisis within the countries using the single European currency has deep IT implications, because increasing uncertainty about the euro is causing major investments to be put on hold. 


This is slowing down decision making and will dampen spending. 

How Big Will M2M, Connected Device Markets Be?

So what precisely does this forecast by the GSM Association actually mean? It isn't obvious. The GSMA uses a definition of the "machine-to-machine" (M2M) market that includes "sensors" such as meter readers with mobile broadband connections used by tablets and other non-phone devices.


Some say tablets, though "connected devices," are not M2M connections, which should properly include only sensor applications where machines literally are talking to other machines. 


The revenue per connection implications are fairly significant. Where a tablet connection could represent $10 to $60 worth of incremental revenue, a true M2M connection might represent $2 for each connection. 

Revenue Impact of Multi-Device Data Plans is Not Yet Clear

“Multi-device” or family data plans, which allow numerous devices to share a single bucket of broadband access, are coming to the U.S. market. Precisely how consumers will react is not yet clear.

In the case of family voice plans, there was a net increase in users per account, so even if average revenue per user declined for the additional lines, service providers earned more revenue overall.

What will happen in the case of multi-phone households is not so clear, since there is a strong likelihood users will sign up for plans to support their tablets, especially single-user accounts.

What might happen in existing multi-device accounts is not so clear. Depending on how the plans are constructed, there could be some revenue losses if the subsidiary devices on an account were moved to a family data plan, instead of separate data plans for each device.

The big trade-offs will likely come in the multi-device family accounts, where the upside will come from additional new devices, especially tablets, being added to plans, with the risk of some diluted revenue from the older smart phone mobile data plans attached to each discrete phone.

The big upside is smart phone adoption. Though about half of U.S. mobile users already have smart phones, nearly half do not. Family data plans could convince more of those non-adopters to upgrade to smart phone service, meaning they also would likely want data access. The effective lower prices for new users could provide new incentive to upgrade sooner rather than later.

KPCB Internet Trends - 2012

Globally, Mobile IS Telecom

Mary Meeker's "Internet Trends" presentation always contains interesting graphical nuggets. 


This one simply illustrates the extent to which mobility now has become "the telecom business." 


Three years ago, there already were about 4.5 mobile lines in service for every fixed line, and that ratio no doubt has continued to tip in the favor of mobile in the intervening years. 


Observers who casually chide fixed network operators for not investing more heavily in fiber to wherever those firms can make money are not paying attention to the fundamental realities that further investment in fixed network assets will be much more risky than it ever has been in the past, simply because "everybody" knows the revenue and growth are in the mobile networks.


"Stranded assets" are investments that aren't generating any revenue. These days, a good percentage of any further fixed network investment is going to be stranded. That makes companies nervous, and it should. 


A rational executive would invest "mobile first."

S&P Wonders How Long U.S. Telecom Companies Can Maintain Current Dividends

Standard & Poors believes many U.S. telecommunications companies, traditional wireline
companies in particular, face industry trends that will ultimately hurt free operating cash flow generation and could make it challenging to maintain their aggressive financial policies.


"Returning cash to shareholders through dividends and share buybacks and the pressure to satisfy equity investors lessens their ability to pay back debt and maintain or reduce leverage," said Standard & Poor's credit analyst Allyn Arden. 


"These companies may need to adopt more conservative financial policies and reduce leverage to be able to maintain their current ratings down the line," Arden warns. 

An "uh oh" Moment for Online Advertising Proponents

The standard argument about online advertising volume, for decades, has been that, over time, "eyeballs" (audiences) lead to advertising. It's a reasonable argument. So the next challenge is that, if online audiences and proportional advertising to those audiences begin to hit a 1:1 relationship, it is hard to argue that lots more revenue growth is possible, in the near term.


To get more ad revenue, online sites would have to grow their audiences. According to Mary Meeker, online share of advertising spend now is very close to online's share of media audience. 


That would suggest it is unreasonable to expect online advertising revenues to grow very fast, or much more beyond present levels, unless audience attention really shifts lots more. 


The one place where there is a clear gap is the mobile venue, where advertising dramatically lags attention, by about an order of magnitude.


It takes no special insight to predict that attention now will be focused squarely on mobile advertising, as it remains the channel where revenues most lag attention. Conversely, print is the medium where spending is vastly overdone, in terms of audience attention. 


The "bad" news is that we should be watching for signs that online advertising revenues begin to decelerate, in terms of growth. 
 
KPCB Internet Trends - 2012
 

Internet Will Be Four Times as Large in Four Years, Cisco Says

Annual global Internet traffic in 2016 will be four times the volume of 2011, Cisco says.


The annual Cisco Visual Networking Index Forecast predicts annual global IP traffic of 1.3 zettabytes – (a zettabyte is equal to a sextillion bytes, or a trillion gigabytes). 


The projected increase of global IP traffic between 2015 and 2016 alone is more than 330 exabytes, which is almost equal to the total amount of global IP traffic generated in 2011 (369 exabytes). 


The growth will be driven by:

1. An increasing number of devices: The proliferation of tablets, mobile phones, and other smart devices as well as machine-to-machine (M2M) connections are driving up the demand for connectivity. By 2016, the forecast projects there will be nearly 18.9 billion network connections―almost 2.5 connections for each person on earth, ― compared with 10.3 billion in 2011
2. More Internet users: By 2016, there are expected to be 3.4 billion Internet users ― about 45 percent of the world's projected population according to United Nations estimates.
3. Faster broadband speeds: The average fixed broadband speed is expected to increase nearly fourfold, from 9 megabits per second (Mbps) in 2011 to 34 Mbps in 2016.
4. More video: By 2016, 1.2 million video minutes―the equivalent of 833 days (or over two years) ―would travel the Internet every second.
5. Wi-Fi growth:  By 2016, over half of the world's Internet traffic is expected to come from Wi-Fi connections.

Tim Cook Talks About Apple

Portions of Tim Cook, Apple CEO, talk at "AllThingsD" conference. 

Skype Carries 100 Billion Minutes a Quarter

Cheap and free Internet calls have driven Skype usage in the first quarter of 2012, jumping 40 percent to 100 billion minutes of calls in the first quarter, up from the first quarter of 2011, according to Microsoft. Skype also has about 250 million registered users. 


What isn't so clear is how much gross revenue Skype makes, though it is reasonable to guess it now is in the low single-digit billions per quarter. Skype never has made much in the way of profit, and that probably hasn't changed.


Skype illustrates a major issue for service providers, namely that new Internet-enabled products displace traditional usage, but do not come close to generating the same level of revenue or profit as the older services. Essentially, the legacy market essentially becomes an important feature or capability, but not a "business" in the same sense. 


Mobile service providers now worry about the health of their messaging business, which in some markets is showing the same trend as was seen in the VoIP market: traffic shifts and revenue declines. As was the case with voice, the new messaging providers earn revenue that is an order of magnitude less than the legacy services they are displacing. 

Amazon Will be a Mobile Service Provider in Japan

Amazon is set to enter the Japanese mobile service provider market, selling prepaid 500 MByte SIM cards for a flat rate of about $25, Nikkei reports.

The cards will be usable on NTT Docomo’s LTE network. The news comes as Facebook is said to be considering building its own smart phone.

Facebook also is rumored to be looking at its own browser as well.

To be sure, the move is probably more aimed at helping Amazon sell  mobile content than anything else.

But that alone shows that a new segment could open up in the mobile business, namely lots more entry by application providers into the mobile virtual network operator business, bur as specialized content providers, not traditional voice and data access providers.

Microsoft's recent investment in the new company that will own the Nook tablet and content business illustrates a couple of important strategic shifts now happening in the mobile device and application markets. 

The biggest shift is the growing importance content, advertising and commerce operations are assuming for device and application suppliers.

Some believe the "Four Horsemen" of the Internet include Facebook, Apple, Google and Amazon. Others might say the list actually is "Five Horsemen" and include Microsoft. Either way, the notion is that  handful of firms have the ability, at least in principle, to create and own a complete and walled-off ecosystem in which consumers use a single company’s hardware, operating system and storefront to search online, buy apps and purchase digital media and  physical products.

If that proves to be true then a couple of predictions are easy to make. Facebook and Amazon will produce their own smart phones. Facebook might also have to produce a tablet. Apple will have to create a mobile payment service, as will Microsoft.

Google and Facebook will have to get more share of the e-commerce and mobile commerce transactions, and all will deepen the activities they now already support around mobile advertising, promotion and loyalty.

The rumor surfaced that Facebook is getting closer to releasing its own branded smart phone, an obvious attempt at owning a stack component (hardware) that’s currently missing from its line-up, is part of that trend.

“A smartphone would be a logical next step for Amazon,” ABI Research Analyst Aapo Markkanen says.

Traditionally, mobile phones simply were devices carriers had to provide to sell voice and messaging services.

These days, matters are more complex. In addition to communications, hot consumer devices frequently are used for content consumption. That means smart phones are more important to application providers as platforms for selling content and advertising.

Everyone expects a mobile device to handle voice and texting. Beyond that, more users expect the ability to consume content and conduct transactions. That changes the strategic importance of being a device manufacturer.

For mobile service providers, phones have been a sort of prop to produce revenue indirectly, in the form of service subscriptions. But that also now is increasingly true for application providers.

For Apple, which merchandises all sorts of content to sell devices, the tight bundling of content and commerce is a major reason it can sell so many devices. That also is true for some other mobile device manufacturers. But not for all.

For Google and Amazon, devices are a way to sell more advertising, content and merchandise. Microsoft has a slightly different take, as it always has preferred to sell operating systems to partners who make phones. But Microsoft has to succeed in mobile operating systems to profit from the device ecosystem that supports the advertising, commerce and content businesses.

Such thinking is not terribly new. Consumer electronics manufacturers have for decades understood that content was important for the devices business. Sony is probably the best example of that. Apple arguably was the first consumer devices firm to really achieve that integration, with its iPod and iTunes.

These days, gaining the ability to lock consumer into a particular content ecosystem is the reason producing devices matters.

There has been lots of speculation about whether Apple, for example, might want to become a virtual mobile service provider as well. It is getting harder to ignore the speculation.

New Chromebooks Coming June 15, 2012

Samsung has just announced a new Chromebook and the first Chromebox. 


The newest Chromebook is a fast and portable laptop for everyday users, but most people don't use one.


Google seems to be focusing its adoption efforts on several verticals, including schools, retailers, call centers and airlines.


These focus areas probably build on areas where Google has had success so far. 


Google says more than 500 schools have used these devices. Retailers such as Dillards are planning to deploy Chromeboxes in more than half of its US stores, while others such as Kaplan are moving their New York-based call center to Chromeboxes.


Chromebooks will be available online June 15, 2012, in the United States,  United Kingdom, France, Germany, Netherlands, Italy and Spain. More countries will follow in the coming months. In the U.S., Chromebooks will be available from Amazon and Best Buy  and internationally from leading retailers.

The new Chromebook and Chromebox, based on Intel Core processors, are nearly three times as fast as the first-generation Chromebooks.  The new Chromebook boots in less than seven seconds and resumes instantly. 

The new versions also have a new user interface said to make it easier to find and launch apps, and use alongside browser or other apps. Commonly-used apps can be pinned to the screen for quick access, with multiple windows displayed side-by-side.


Since most of my "PC" usage is for content creation, I never use a tablet as a "replacement" for a notebook. I also travel quite a lot and use cloud apps on a number of machines. The Chromebook is the device always packed in my backpack.


As a "cloud" device, you can't do much without a Wi-Fi connection. That means on airplanes I just do something else (that's when the tablet gets used, mostly for reading, for example). The only "offline" format I have found troublesome are PDFs. But then I find PDFs annoying on all my machines.


You might still have trouble finding anybody you know using a Chromebook on a regular basis, though.

66% of U.K. SMBs Have Adopted Cloud Services, or Plan to

The ability to work in a more mobile and flexible way was identified in an IBM study as the number one reason for small and mid-size businesses to use cloud-based apps. IBM says the survey shows interest has moved from cost savings to more-strategic advantages.

About two thirds of the senior managers surveyed had either already implemented cloud services or intended to in the future, with 45 percent of U.K. businesses looking to do so within the next two years.

The increased ability for employees to work with greater mobility and flexibility was identified as the most popular reason to move to cloud services (39 percent of respondents), with cost efficiencies named as the second most popular reason (33 percent of respondents).

Multiple Fixed Networks "Make No Sense"

Multiple networks make no sense, TM Forum’s Founder and Chairman, Keith Willetts argues in “Unzipping the Digital World.” In some markets, including Singapore, Australia, Malaysia and New Zealand, that is the way regulators have decided to use as the framework for fixed network broadband services. 


He shares his views in this video interview. 

OTT Destroys Voice, Text Business, Isn't Just Share Shifting

Mobile operators’ SMS revenues may be under pressure from mobile messaging apps such as WhatsApp, iMessage and others. The only real issue is where, when and how much over the top apps will reduce mobile service provider revenue.

To be sure,  Informa Telecoms & Media still forecasts that mobile operators will still generate a total of $722.7 billion in revenues from text messaging revenues between 2011 and 2016.

Third-party providers of over the top (OTT) messaging services will earn about $8.7 billion in 2016. That disparity in revenue illustrates the issue.

The big problem is not that OTT providers take so much revenue from mobile service providers, so much as OTT messaging essentially destroys the existing business, rather than shifting share to new contestants.

Text messaging revenue could decline 40 percent over the next three or four years in the European and Middle East markets, many executives predict. About 84 percent of respondents to a Telco 2.0 survey thought the main reason for such declines was the expected price reductions mobile service providers would adopt to compete with OTT services and apps.

In many ways, that is precisely what service providers have encountered when facing over the top voice apps. The OTT providers do not so much take revenue away from incumbent service providers as destroy the market.

Informa Telecoms & Media estimates that every 10 percentage points increase in smart phone penetration could cost Western European operators $1.19 billion in voice and messaging revenues and $306 million for their Eastern European counterparts.

In 2010, for example, mobile operators made on average only $13.21 per user per year from mobile VoIP services.

In other words, VoIP turns out not to be such a great product for incumbent service providers.

In fact, some might argue there is almost no way incumbent service providers can avoid losing both voice and messaging revenue to over-the-top applications, no matter what they do.

Mobile service providers lost an estimated $13.9 billion in text messaging revenue in 2011, as subscribers turned to outside social messaging apps, according to researcher Ovum.

Globally, Informa forecasts that SMS traffic will total 9.4 trillion messages by 2016, up from 5.9 trillion messages in 2011. However, SMS’s share of global mobile messaging traffic will fall from 64.1 percent in 2011, to 42.1 percent in 2016. Traffic is not revenue, though.

At the same time, global mobile instant messaging traffic will increase from 1.6 trillion messages in 2011 to 7.7 trillion messages in 2016, doubling its share of global messaging traffic from 17.1 percent in 2011 to 34.6 percent in 2016.

“There will not be a uniform decline in mobile operators’ SMS traffic and revenues as a result of the adoption and use of over-the-top messaging services,” says Pamela Clark-Dickson, senior analyst, Mobile Content and Applications, at Informa.

Text messaging traffic on the KPN Netherlands network shows the impact of changing use of text messaging and OTT apps. SMS traffic has been declining since the third quarter of 2010, it appears, after hitting a plateau in early 2010.

While Informa is forecasting either slowing growth or even a small decline in person-to-person SMS revenues in some developed regions and countries, total global SMS revenues will increase at a compound annual growth rate of three percent over the next five years.

Western Europe will generate the highest amount of SMS revenues globally between 2011 and 2016, totalling $174.1 billion, followed by Asia Pacific Developing, where SMS revenues will total $173.8 billion between 2011 and 2016.