Saturday, May 19, 2012

Apple Might See Little Value in Mobile-Capable Retailer POS

Apple is among the few firms that one would expect to take a "revolutionary" approach to mobile payments, if it decides the capability is important, and can create or transform the device market. 


Already, when consumers buy inside Apple stores, there is no use of traditional point of sale terminals. 


Apple’s patents and stores suggest that the company envisages a world in which POS terminals are no longer fixed or discrete devices within the retail environment, but simply use standard mobile devices.


In other words, Apple, given its device focus, likely sees the mobile device itself as the way to do "check out."

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