Twitter usage is highly correlated with the use of mobile technologies, especially smart phones, according to the Pew Internet & American Life Project.
About 20 percent of smart phone users also are Twitter users, with 13 percent using the service on a typical day.
By contrast, Internet users who own more basic mobile phones are roughly half as likely to use Twitter overall (nine percent do so), and just three percent of these more basic phone owners are “typical day” users.
Indeed, this correlation between Twitter adoption and smart phone ownership may help to explain the recent growth in Twitter usage among young adults.
Those ages 18 to 24 are not just the fastest growing group when it comes to Twitter adoption over the last year, but also experienced the largest increase in smart phone ownership of any demographic group over the same time period.
Thursday, May 31, 2012
Twitter Use Highly Correlated with Smart Phone Use
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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