74% of Smart Phone Owners Use Location Features

Some 74 percent of smart phone owners get real-time location-based information on their phones, a  February 2012 study by the Pew Internet and American Life Project has found. Those inquires typically involve getting directions, recommendations or information related to their current location. 


That has implications for content and app providers, retailers and advertisers and marketers, as the unique feature of a smart phone is its "always with you" and location-aware properties, providing a contextual capability no other device possesses.