The Next Wave Of Tech Disruption Will Hit Commerce

“We’re now entering an era around the democratization of commerce,”  Kleiner Perkins Caulfield and Byers partner Chi-Hua Chien argues. As you might expect, that means smaller firms now will have opportunities not possible before. 


The past, he said, has been about “mass aggregation,” with companies such as Safeway and Wal-Mart rising to the top of the commerce space by simply being the best at aggregating a suite of products into one spaceTechCrunch reports. 


Today, credibility can be established by smaller players using a variety of tools such as social media, while real estate and inventory can be outsourced much easier. 


Even in the traditional "big box" retailing space, retailers such as Best Buy are rethinking the "big box" economics. 


One reason there has been so much attention paid recently to "offers," "deals," mobile commerce, mobile wallet and mobile payments, as well as the use of smart phones and tablets as part of the shopping experience, that is why.