Apple now owns AuthenTec, which has a fingerprint authentication technology.
One would suspect that means Apple wants to use the capability in some way related to its new Passbook mobile wallet.
Fingerprint sensors can be used in many ways of course, but linking purchase authorizations to fingerprints obviously would make sense to people making mobile purchases.
Some of us have argued that the one company that could really shake up the mobile payments or mobile wallet businesses would be Apple, simply because Apple tends to create markets, rather than share them.
The issue, if that is what one believes, is that Apple creates new device markets. So what new device market could Apple create?
The closest analogy so far would be Apple's reshaping of the existing mobile phone market. As Apple now gets the majority of its revenue from phone sales, perhaps the mobile wallet effort is simply a feature designed to maintain that dominance.
Or perhaps Apple has something else in mind.
Thursday, August 16, 2012
Apple Bought AuthenTec: It Needed NFC Fingerprint Sensors, Quickly
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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