NFC and Internet TV Cause "Disillusionment;" That's a Good Thing

Some technologies are moving fast along the "hype" curve, indicating for Gartner that they are closer to having a real marketplace effect. Among those technologies are near field communications, apparently. Here's the July 2012 positioning on the hype curve.



In July 2011, here's where near field communications was positioned on the hype cycle curve:



You'll notice that NFC payment was at a peak of hype in July 2011. In July 2012 NFC and NFC payment are sliding down the "disillusionment" part of the curve, a necessary part of becoming important in the market. Internet TV likewise has moved into the "trough."