Generally speaking, smart phone adoption is directly related to household income. But there are exceptions, such as the Chinese market, which "over indexes" for smart phone penetration.
One suspects that subsequent generations of lower-cost smart phones and new retail plans are going to allow smart phone penetration rates to over index more like the Chinese market already does.
In fact, you might argue that, despite lower per-capita monthly income, users in some "developing" markets already over index for smart phone penetration.
Source data: International Labor Organization, MobiThinking
Source data: Telefonica January to June 2012 Results
Friday, August 3, 2012
Smart Phone Adoption Correlates with Household Income, Except in China
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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