Friday, August 3, 2012

Smart Phone Adoption Correlates with Household Income, Except in China

Generally speaking, smart phone adoption is directly related to household income. But there are exceptions, such as the Chinese market, which "over indexes" for smart phone penetration. 


One suspects that subsequent generations of lower-cost smart phones and new retail plans are going to allow smart phone penetration rates to over index more like the Chinese market already does. 


In fact, you might argue that, despite lower per-capita monthly income, users in some "developing" markets already over index for smart phone penetration. 


Source data: International Labor Organization, MobiThinking


undefined
Source data: Telefonica January to June 2012 Results

No comments:

Frontier Model Revenue Strategies Start to Differentiate

As investors increasingly demand proof that language model suppliers have a clear path to monetization, the strategies have diverged.  OpenA...