Triple Digit Increases in Social Media, Video Consumption During Olympics

Social media traffic, including Twitter traffic, has grown two orders of magnitude during the London Olumpics, Allot Communications says.  


Twitter peaked at 137 percent of typical use during the opening ceremony and grew to 413 percent by day three of the games.

QQIM, the Chinese instant messaging service, grew over 300 percent by day three of the games.

Instant Messaging increased 182 percent, on average, during the opening ceremony, Allot says.

WhatsApp posted a 430 percent increase during opening ceremony.

Online video peaked at 217 percent during the first official day of competition, growing to 408 percent of typical levels by day three of the London Olympics.  

Facebook traffic posted an 87 percent increase during the first two days of the games and moved up to 162 percent by day three of the Olympics.

YouTube traffic grew 40 percent during the first official day of competition and moved up to 153 percent of typical levels by day three of the games, Allot says.