Android Builds U.S. Market Share lead in July 2012

For the three-month average period ending in July, 2012, 234 million Americans age 13 and older used mobile devices, with Samsung ranked as the top manufacturer with 25.6 percent of U.S. mobile handset users, followed by LG with 18.4 percent share. 

Samsung and LG experienced slight share drops, but Apple gained share, up to 16.3 percent.

Top Mobile OEMs 3 Month Avg. Ending Jul. 2012 vs. 3 Month Avg. Ending Apr. 2012 Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens
	Share (%) of Mobile Subscribers
	Apr-12	Jul-12	Point Change
Total Mobile Subscribers	100.0%	100.0%	N/A
Samsung	25.9%	25.6%	-0.3
LG	19.2%	18.4%	-0.8
Apple	14.4%	16.3%	1.9
Motorola	12.5%	11.2%	-1.3
HTC	6.0%	6.4%	0.4

More than 114 million people used smart phones during the three months ending in July, 2012, up seven percent over April 2012. Google Android ranked as the top smart phone platform with 52.2 percent market share (up 1.4 percentage points), while Apple’s share increased two percentage points to 33.4 percent. 

RIM ranked third with 9.5 percent share, followed by Microsoft (3.6 percent) and Symbian (0.8 percent).

Top Smartphone Platforms 3 Month Avg. Ending Jul. 2012 vs. 3 Month Avg. Ending Apr. 2012 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens
	Share (%) of Smartphone Subscribers
	Apr-12	Jul-12	Point Change
Total Smartphone Subscribers	100.0%	100.0%	N/A
Google	50.8%	52.2%	1.4
Apple	31.4%	33.4%	2.0
RIM	11.6%	9.5%	-2.1
Microsoft	4.0%	3.6%	-0.4
Symbian	1.3%	0.8%	-0.5