A casual observer can be forgiven for finding mobile commerce and mobile payments a confusing development.Is it about paying with a mobile phone or a credit card? it's both.
Is it about payments at retail stores or online purchases? Both.
Is it about marketing, advertising offers or transaction fees? All.
Is it about "contact-less" payments, bar codes, facial recognition or fingerprint identification? All the above.
In the latest twist, web sites that accept Google Wallet also enable use of a single sign-in process that relies on mapping physical accounts to the Google Wallet icon on a smart phone. That means users can avoid entering 17 to 20 fields of information on a small screen while having to click and scroll through multiple pages to provide shipping and billing information.
Google Wallet now makes the "Buy with Google Wallet" a simple process on 1-800-Flowers.com, Rockport.com and FiveGuys.com (at select locations), for starters.
As has been the trend in recent months, the direction in mobile payments has been to blur the line between offline and online shopping.
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