Wednesday, June 26, 2013

The Reason for "Mobile First" or "Mobile Mostly"

"Mobile first" or "mobile mostly" have become watchwords for application providers for one very good reason. People are using smart phones and other untethered or mobile devices for a growing percentage of their Internet and application activities.

Looking only at search, some analysts expect mobile search volume to surpass desktop or PC search volume by about 2015. 


Mobile vs. PC Local Search Volumes (BIA/Kelsey Forecast)

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Product Substitution: Plant-Based Protein Largely Fails the Test

It is a truism that substitute products, such as plant-based proteins that mimic meat, must have some obvious value that induces consumers t...