According to research from the Diffusion Group, more than half of consumers with a net-connected TV have increased their use of over-the-top broadband TV sources in the last year, with 24 percent reporting a sizeable increase.
That should not come as a surprise. People who buy connected TVs arguably are more interested in watching Internet-delivered television than consumers who do not buy Internet-capable TVs.
The only surprise might be that eight percent of surveyed owners of Internet-capable TVs said they watched less over the top content over the last 12 months, the study finds.
At the same time, like the air escaping from a tire with a slow leak, customers buying traditional video subscriptions continue to defect, albeit slowly.
Friday, November 15, 2013
No Surprise: Owners of Internet-Connected TVs Like to Use Them
Gary Kim has been a communications industry analyst and journalist for more than 30 years, covering the business impact of technology. These days he especially studies changing business models and strategies.He speaks frequently at conferences and spends quite a lot of time organizing conferences and content as well.
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