"Free" is a Powerful Price Point

“Free” is a powerful price point, as shown by mobile account additions in India in October 2016, where Reliance Jio is grabbling most of the account growth in the whole market. It is a reasonable question how many of those customers--which seem to include a goodly number of mobile customers who added Reliance Jio as a secondary provider--will keep those accounts once they have to start paying for service.

Reliance Jio is going to make it very attractive to switch, continuing to offer very low prices, once the promotional pricing period ends in March 2017.
source: TRAI
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