Friday, January 27, 2017

U.S. Mobile Customers are Rational Consumers of Network Bandwidth

When evaluating the ways U.S. consumers use Wi-Fi or mobile networks, one must distinguish between sessions, data consumed and average session time.

Session time and data consumption tend to be directly correlated on Wi-Fi, while negatively correlated on mobile networks. In other words, mobile sessions seem to be bursty, short sessions, while Wi-Fi sessions seem to be used for more-data-intensive purposes.

A reasonable person would argue that is a direct result of consumer behavior in response to tariff levels. -

Consumers also seem to be rational. On networks with “lowest perceived cost,” consumers use the mobile network more.

On networks with “highest perceived cost,” users restrict network usage. T-Mobile US and AT&T customers are most likely to use the mobile network, in terms of sessions. Sprint customers use both Wi-Fi and the mobile network about equally, in terms of sessions. Verizon customers rely more heavily on Wi-Fi.

LIkewise, when looking at time connected to either Wi-Fi or mobile networks, customers on high-cost networks tend to rely on Wi-Fi for as much as 51 percent of time connected. On the lowest-cost network (perception), Wi-Fi represents only about 39 percent of connection time.

source: P3 Consulting

No comments:

Ultra-Low Latency Use Cases is Where Most New 5G Apps Will Develop

Though capacity matters, the big use case upside for 5G is expected to come in the area of ultra-low latency applications or perhaps ultra-r...