Why Internet Access Will Eventually Reach Nearly 100%
It has been my contention that, some day, internet access adoption would eventually reach close to 100 percent, driven by television and media consumption, not use of personal computers.
Some 90 percent of U.S. residents use the internet and about 75 percent buy fixed network service to use at their homes, according to the Pew Research Center. About 10 percent rely exclusively on mobile phones for internet access.
The logic is simple enough: adoption rates for linear video, in the U.S. market, reached about 87 percent at the peak of the adoption cycle.
Including satellite-delivered and telco-delivered television, household adoption of linear video reached 100 percent. The analogy is that, as video delivery shifted to the internet, those levels of adoption would help drive internet access up to nearly 100 percent, since such access supports computing, mobile and television consumption.
The other prediction that has been easy to make is that mobility would become a more-important part of the media consumption, “time spent with apps or internet,” and access network market share as well.
Even as mobile messaging and social apps remain dominant, with time spent in social and messaging apps grew by 394 percent in 2016, Flurry Analytics reports.
Also, in large part, consumers used their social and messaging apps as their voice and video calling utilities, and now are becoming gateways for consumption of media content as well.