Services a Bigger Part of Video Conference Partner Sales
As you would expect, an October 2016 survey of video conferencing channel partners shows that channel partners believe the fastest-growing part of the business is services, not product sales or installation services.
Recurring services are said to represent half of total revenues. In the past, product sales have been the biggest revenue driver. With the shift of supply to cloud services, that increasing share of services would not at all be surprising.
That shift to services has been the trend in the larger value added reseller and systems integration businesses for some time, even prior to the cloud shift, and a broad trend in most other businesses as well, where services and software have become key parts of product value.
The survey indicates that about 75 percent of channel partners sell cloud or managed services.
Microsoft Skype for Business is said to be the product with the strongest overall customer interest and was rated much higher than in 2015.
Integrating video conferencing with persistent collaboration spaces, the newest conferencing and collaboration category in our survey, was rated the lowest of the available survey options.
.source: Wainhouse Research