Sunday, December 2, 2007

Apple to Bid for 700-MHz Spectrum?


Technology pundit Mark Stephens insists Appls is going to bid for 700-MHz spectrum, most likely in concert with Google and possibly two additional partners brought in to lessen the amount of capital each partner has to kick in. So far, all we know is that Google will submit an opening bid at the reserve price. But Google has the ability to bring in other partners.

Perhaps Apple has decided it likes the recurring services revenue approach to life. Perhaps getting a portion of recurring revenues has whetted appetite for getting 100-percent of the recurring revenues (shared with the other partners, of course)?

Up to this point, "services" such as iTunes were simply a way to sell iPods. iPhone is the first product in Apple's history where recurring services revenue was a huge part of the business model, even though selling the devices obviously is primary. Like all other consumer products manufacturers and software providers, Apple knows that services are becoming a bigger part of the overall value proposition for any "product."

Can it be that access and services built on access are seen as a bigger part of Apple's future? One wonders. At least, Stephens does. Perhaps the other Stephens (Randall) also is wondering what is afoot. Wouldn't it be a shock if Google was not simply using the 700-MHz bid as leverage to get what it wants (openness) from the wireless service providers?

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