Nearly 52 percent of print executives surveyed by the Audit Bureau of Circulations are distributing or formatting content for viewing on a mobile device. Newspapers are leading the charge, with almost 58 percent already formatting their Web sites for mobile devices. Business and consumer magazines are following closely behind with 45 and 42 percent, respectively.
The changes are driven by a believe that users will be getting more content from mobiles in coming years. More than 80 percent of respondents believe people will rely more heavily on mobile
devices as a primary information source in the next three years, the study finds.
Nearly 70 percent of respondents say that mobile is receiving more attention at their publication this
year than last. Of companies that track mobile impact, 45 percent report that mobility has boosted Web site traffic by up to 10 percent.
Half believe mobile traffic to their Web sites will increase by five to 25 percent in the next two years.
Among senior executive respondents, 56 percent said their publication has plans to develop
a smartphone application in the next 24 months, in addition to the 17 percent of respondents who already have an app in production.
Nearly a third of respondents believe that mobile will have a significant impact on their publication’s revenue in just three years.
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