Can text messaging be used to create a mobile version of eBay in India? Bharti Airtel intends to find out, by introducing "Mobile Bazaar," a way to buy and sell virtually anything that is legal using a standard mobile phone capable of text messaging.
The SMS-based service enables buyers and sellers to find each other and conduct transactions with each other using only text messaging, especially short codes, with no need for a mobile browser or data connection.
For starters, Bharti has set up a community for trading mobile phone devices, and will create similar communities for real estate, automobiles and electronics.
The initiative is interesting for the same reason many such innovations are throughout much of the world. Though mobile broadband will be a more-logical approach in markets such as the United States, there are many markets where text messaging and voice are the two ubiquitous communication modes.
In many places, a simple text message in the morning can give a farmer what he or she needs to know before settingout on a seven-mile walk to market. That's very valuable, in terms of fostering economic development.
source
Wednesday, March 24, 2010
Bharti Airtel Introduces Mobile Bazaar
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Subscribe to:
Post Comments (Atom)
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
One recurring issue with forecasts of multi-access edge computing is that it is easier to make predictions about cost than revenue and infra...
No comments:
Post a Comment