4G Americas: Sign of the Times

3G Americas, a wireless industry trade association originally created to foster adoption of third-generation mobile networks, is changing its name change to "4G Americas."

Of course, there is a difference. It doesn't really appear there is much of a need to convince mobile operators to adopt 4G. So the organization frankly needs to find some new mission.

So the name change also brings a mission change. Where it once focused on the air interface, it now will attempt to focus more on regulatory issues, devices, applications and vertical market deployments.