Global Social Media Trends: Surprise or Not?

If you have been following user behavior in the social media space, you intuitively know that some people are more active than others.

Some people post, blog or comment quite a lot, while others mostly read.

Forrester Research breaks users into a number of categories based on their behaviors. You might, or might not, be surprised that the number of active content creators has not grown as much as the ranks of "readers."

The latest Forrester Research surveys indicate that the number of active content creators has basically stabilitzed, while the number of readers grows.

Whether that is a surprise or not might depend on what you originally thought might happen.

At a rough level, the difference might be something like the difference between newspaper readers and writers. If you were expecting that most people would suddenly start "writing" as social media became established, you'd take one view of the new data.

If you assumed that would not actually happen, and that lots of people derive value mostly from reading, rather than writing, you'd have another view.

The latest Forrester Research data tends to indicate that not everybody actually wants to "write."

The Latest Global Social Media Trends