AOL thinks it can "solve the problems associated with use of banner advertising, including clutter and end user inattention.
The basic premise of Project Devil is that “advertising is content.” The problem with banners is that they force the consumer to cancel what they were doing and look for a marketer’s message across the web. So AOL wants to move banners "into" the context of the web page and application the user already is engaged with at the moment.
link
Tuesday, September 28, 2010
AOL Thinks It Can Fix "Banner Effectiveness" Problem
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Subscribe to:
Post Comments (Atom)
Compute Cash Flow: Infrastructure Tends to Lead Other EcosystemRevenue Streams
Some observers rightly note that the “time to revenue” for high-performance computing “as a service” suppliers is crucial. At the moment, fo...
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
Financial analysts typically express concern when any firm’s customer base is too concentrated. Consider that, In 2024, CoreWeave’s top two ...
No comments:
Post a Comment