Tuesday, September 28, 2010

AOL Thinks It Can Fix "Banner Effectiveness" Problem

AOL thinks it can "solve the problems associated with use of banner advertising, including clutter and end user inattention.

The basic premise of Project Devil is that “advertising is content.” The problem with banners is that they force the consumer to cancel what they were doing and look for a marketer’s message across the web. So AOL wants to move banners "into" the context of the web page and application the user already is engaged with at the moment.



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