Wednesday, September 29, 2010

Lots of Enterprise Experimentation With Social Media

While 95 percent of companies surveyed by Econsultancy have added social media to their marketing mix, 45 percent have either only “experimented” or not done anything in social media. 

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AI ROI: Efficiency First, Effectiveness Longer Term

The distinction between efficiency and effectiveness is a foundational dichotomy in organizational life, and adoption of artificial intellig...