Thursday, September 30, 2010

Most Users Don't Like Ads, but iPad Owners are More Receptive

A new study by Nielsen suggests iPad users, who tend to skew younger and male, are the most receptive to advertising, compared to other smartphone users. Keep in mind the findings are relative. By inference, 65 percent of iPad owners do not enjoy ads on their iPads. Some 82 percent of iPhone users do not enjoy ads, while 83 percent of all connected device owners do not like ads.

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What Declining Industry Can Afford to Alienate Half its Customers?

Some people believe the new trend of major U.S. newspapers declining to make endorsements in presidential races is an abdication of their “p...