Mobile advertising is increasingly finding its way into mobile apps, with teenagers being much more receptive than their elders, says Nielsen.
Fifty-eight percent of teens say they “always” or “sometimes” look at mobile ads. In general, men of all ages are more receptive to mobile ads than women. Only 37 percent of men say they are not at all likely to respond to an ad on a mobile device, compared to 44 percent of women.
Across all operating systems, apps users would prefer to view mobile ads within an app. Android users are more likely to click on an advertisement within an application, while iPhone users are the least interested in having ads take them outside of their application.
Saturday, September 18, 2010
In-App Advertising Preferred by End Users
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mobile advertising
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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