Thursday, September 23, 2010

DirecTV Would Bundle with Cable

DirecTV chairman and CEO Michael White says DirecTV is "looking hard" at offering bundled video and data service, and would even team up with a cable operator if the opportunity presented itself.

DirecTV already offers video, voice and data bundles with phone companies CenturyLink, AT&T and Verizon, but it isn't clear whether cable companies would want to help out a dangerous competitor, even if it meant some incremental sales of voice or broadband subscriptions.

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What Declining Industry Can Afford to Alienate Half its Customers?

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