Wednesday, September 29, 2010

For Millennials, Byte-Sized Is Best

One of the common observations (complaints) about Millennials is that they lack the ability to sustain attention, and as a corollary, that they don't read much. Contrary to common perceptions, Millennials do read.

But according to the New York Times, 15 to 24 year olds spend on average 50 minutes a day reading and ‘pursuing other interests’. This is much higher than 25-64 year olds who spend just 32 minutes doing so.

Also, according to a U.K. McKinsey study, the average person consumed 72 minutes of news a day, up from just 60 minutes in 2006. What’s more, the increase was driven almost entirely by people under the age of 35.

All that noted, Millennials have a tendency to want content short, condensed and artfully presented with colorful graphics, bold type and simple headings. And they want condensed content.

No comments:

What Declining Industry Can Afford to Alienate Half its Customers?

Some people believe the new trend of major U.S. newspapers declining to make endorsements in presidential races is an abdication of their “p...