Tuesday, September 21, 2010

Online branding is more complicated than offline

paid, earned and other approaches require more planning in an online context.

http://www.emarketer.com/mobile/article_m.aspx?R=1007936

No comments:

What Declining Industry Can Afford to Alienate Half its Customers?

Some people believe the new trend of major U.S. newspapers declining to make endorsements in presidential races is an abdication of their “p...