Tuesday, September 21, 2010

Online branding is more complicated than offline

paid, earned and other approaches require more planning in an online context.

http://www.emarketer.com/mobile/article_m.aspx?R=1007936

No comments:

Walmart, Amazon Take Divergent Approaches to Agentic Commerce

Walmart and Amazon are taking apparently opposite approaches to agentic commerce. Walmart leans to towards an “open” approach while Amazon p...