Tuesday, September 21, 2010

Online branding is more complicated than offline

paid, earned and other approaches require more planning in an online context.

http://www.emarketer.com/mobile/article_m.aspx?R=1007936

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Diversity Means "Cognitive Diversity" (Diversity of Thought)

Matthew Syed 's book  Rebel Ideas Matthew Syed’s Rebel Ideas is a really clear explanation of why, when we emphasize the importance of ...