Small business owners increasingly are tapping into social media to reach customers and prospects. Four-in-ten now indicate they use at least one social media platform; Facebook is by far the most popular platform, with 27 percent of relevant businesses on board. By comparison, only one-in-ten business owners a year ago were using online social networking to market their businesses.
Fewer report having cash flow issues (53 percent, down from 60 percent this spring), and while hiring plans remain stable overall, the number of business owners who plan to hire full time employees in the next six months has doubled to 10 percent versus spring 2010. That's the good news.
The bad news is that roughly half of small business owners still say cash flow issues are a problem. And 90 percent of small businesses continue to say they have no plans to hire full-time workers in the next six months.
While their confidence in the overall economy declined, more business owners said they thought sales over the next six months would be higher compared to last year (39 percent) and employee morale has shown modest improvements.
While their confidence in the overall economy declined, more business owners said they thought sales over the next six months would be higher compared to last year (39 percent) and employee morale has shown modest improvements.
Of course, the same survey also can be read as suggesting 61 percent of small businesses do not think sales revenue will be higher in the next six months.
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