Consumers Willing to Upgrade, but Slow to Embrace Super-Fast Broadband Access

Consumers are willing to pay a large amount to upgrade their Internet access speeds from slow to fast, but are more reluctant to upgrade from fast to super-fast, according to Gregory Rosston of Stanford University.

That probably would come as no surprise to any service providers offering 50 Gbps or faster service as a commercial offering.

Consumers are as greatly interested in reliability as they are in speed, Rosston said. The research also found that experienced users are much more willing to pay for higher speeds while inexperienced users are willing to pay for basic access.

Additionally, consumers are willing to pay for high-speed access but demand reliability over a super-fast speed connection.

BroadbandBreakfast.com: Consumers Willing to Upgrade, but Slow to Embrace Super-Fast Technology