Privacy issues now make "sharing" in a social context" less risky than "forwarding email." Social networks also are more "viral," as shared items have the ability to propagate exponentially faster.
Thursday, October 14, 2010
Death of Forward-to-a-Friend | ClickZ
Marketers have for some years relied on email campaigns that arguably are shifting to social campaigns with a "share with your network" angle than a "forward this email" angle.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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