Privacy issues now make "sharing" in a social context" less risky than "forwarding email." Social networks also are more "viral," as shared items have the ability to propagate exponentially faster.
Thursday, October 14, 2010
Death of Forward-to-a-Friend | ClickZ
Marketers have for some years relied on email campaigns that arguably are shifting to social campaigns with a "share with your network" angle than a "forward this email" angle.

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