Death of Forward-to-a-Friend | ClickZ

Marketers have for some years relied on email campaigns that arguably are shifting to social campaigns with a "share with your network" angle than a "forward this email" angle.

Privacy issues now make "sharing" in a social context" less risky than "forwarding email." Social networks also are more "viral," as shared items have the ability to propagate exponentially faster.

Death of Forward-to-a-Friend