Facebook Data to Enhance Bing Search

Microsoft Corp. and Facebook now have an agreement that will allow Bing to pull information from Facebook Inc. users into its Internet search results.

Under the terms of the partnership, Bing users signed into Facebook will be able to see search results instantly populated with information from their contacts on the social-networking service, including opinions and advice on restaurants, books and films.

In turn, Bing search results are to become available on Facebook users’ pages.

Microsoft has been partnering in different ways with Facebook since 2006, and purchased a small ownership stake in the Palo Alto, Calif.-based company in 2007.

Search gets used in many ways, but one usage mode is finding information to help people make decisions about what to buy, where to go or what to do. To the extent that Bing gets used that way, the new integration with Facebook will be helpful.

The new deal will allow Bing users to benefit from Facebook recommendations. When a user searches for something on Bing or in web results on Facebook (powered by Bing), users will be able to see your friends' faces next to web pages they've liked.

For some people, doing some things, some of the time, that probably will be quite useful.

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