That's a challenge Microsoft simply has to overcome. There's at least one possible new angle here: Windows Phone 7 is optimized for communication, not apps. That’s a key difference. Where Apple is focused on apps, and Android on mobile Web, Windows Phone 7 arguably is focused on ease of communication.
That is a segment Windows Phone 7 could ride: a smartphone optimized for ease of communication, rather than apps or Web or email, video or conferencing.
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