The network, which is full of exclusive content, is only available in Starbucks Coffee shops, and was developed with Yahoo. Apparently the idea is that if Starbucks can woo consumers with free Wi-Fi access and exclusive, free content (including full e-books, films, and newspapers), they'll spend more time at the shops.
Not a bad theory. We'll have to see how it works out.
1 comment:
Will more bottoms in seats equate to more net income or just greater occupancy?
I get the focus on business people; they get things done and move on. Time is money. Turn the seats.
I'm not sure about the leisure market, looking for books and magazines and entertainment. If that's the focus of the content, they may fill up the store with people buying occasional refills of fair trade coffee.
Not much profit in that ...
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