Amazon now is said to be considering getting into near field communications and mobile payments, possibly creating a service that would let shoppers pay for purchases at stores using their mobile phones. The potential move could illustrate one more way mobile payments could create a revenue stream and business model. Some ventures, such as Isis, Intuit, Square and others, hope to profit from the transaction revenue, in large part. But Apple might be looking more at the loyalty angle, relying on mobile payments to create more stickiness and traction for its application business.
Google, as you might expect, is looking at additional ways to create a mobile-based advertising and promotion service revenue stream. Amazon might be looking for a way to create new opportunities to sell merchandise.
In one scenario, the mobile payment app also would allow a shopper to to find additional stock, including at Amazon if, for example, the store you’re in does not have your own size in stock. This would be done by tapping your phone against an item’s NFC tag to locate it on Amazon. That makes the mobile "payment" app more of a mobile "shopping" app.
Google, as you might expect, is looking at additional ways to create a mobile-based advertising and promotion service revenue stream. Amazon might be looking for a way to create new opportunities to sell merchandise.
In one scenario, the mobile payment app also would allow a shopper to to find additional stock, including at Amazon if, for example, the store you’re in does not have your own size in stock. This would be done by tapping your phone against an item’s NFC tag to locate it on Amazon. That makes the mobile "payment" app more of a mobile "shopping" app.
With the likes of Google, Amazon, PayPal, Apple, Intuit, AT&T, Verizon Wireless, Starbucks, Visa, American Express Mastercard and major banks all circling around, you can be fairly certain something interesting will develop.
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