Mobile Money Strategies for Mobile Service Providers

"Mobile money” is sometimes hard to understand for good reasons: it includes a number of different functions and many different groups of participants, each with slightly or significantly different opportunities and challenges. (Click on images for a larger view)

Among the prominent new contestants are mobile service providers, who see an opportunity to enter a new line of business with direct transaction revenue benefits, namely the transaction fees generated when payment services are provided. Up to this point, that has included both per-transaction fees of some cents per event, plus a percentage of the gross amount of the transaction.

That is changing, at least for debit card payments. But there are lots of other potential business models and revenue streams, and different participants likely will try them all, ranging from local advertising to promotions to point-of-sale apps to loyalty programs.

Mobile Money Strategies for Mobile Service Providers | Mobile Marketing and Technology