Top Smart Phone Attributes, Ranked by Smart Phone Owners

Lots of things are important to smart phone buyers. In addition to operating system or device ecosystem, itself a change from past value, buyers say they care about the application variety and device features. Other issues, including device price, are of lesser concern.

There are lots of potential reasons why price is not a bigger factor, probably chief among them the availability of device subsidies. Most users also can figure out that the cost of service over two years far outweighs the investment in a device, and most often, those devices are subsidized in any case.

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