Social shopping is a bit like "mobile money," including a number of distinct market segments, value chains and ecosystems. Some would say daily deals are "social shopping," while others might include the other ways social mechanisms shape and then drive retail purchasing.In the former case, the social element is the end user demand process, where a certain number of people might have to agree to buy something before the deal is triggered. In other cases the social element further extends to social distribution of the offers, as when people let others know an offer is available on Facebook or another network.
Some might also include within the social shopping or social commerce realm restaurant and other consumer ratings features and services, such as Google Places or Yelp. Others are looking at ways mobile payment services will incorporate social elements and socially-created content into merchandising efforts.
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