Social shopping is a bit like "mobile money," including a number of distinct market segments, value chains and ecosystems. Some would say daily deals are "social shopping," while others might include the other ways social mechanisms shape and then drive retail purchasing.
In the former case, the social element is the end user demand process, where a certain number of people might have to agree to buy something before the deal is triggered. In other cases the social element further extends to social distribution of the offers, as when people let others know an offer is available on Facebook or another network.
Some might also include within the social shopping or social commerce realm restaurant and other consumer ratings features and services, such as Google Places or Yelp. Others are looking at ways mobile payment services will incorporate social elements and socially-created content into merchandising efforts.
Sunday, September 25, 2011
15X Growth for Social Commerce by 2015
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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