In U.S., New Smart Phone Buyers Increasingly Choose Android

Some 43 percent of all U.S. smart phone owners have an Android device. But if you ask only those who got a new smartphone in the past three months what kind of phone they chose, more than half (56 percent) told Nielsen they picked an Android device.

The preferences of these so-called “recent acquirers” are important as they are often a leading indicator of where the market is going.

Apple iOS remains popular in second place with 28 percent of all smartphone users, and the same percentage among those who recently got a new device.

In U.S. Market, New Smartphone Buyers Choose Android