As a result of this change, ads that have mobile optimized landing pages will perform better in AdWords. They will generally drive more mobile traffic at a lower cost.
Thursday, September 22, 2011
Mobile website optimization now factors into mobile search ads quality, Google says
In 2010 Google began to limit ad serving on high-end mobile devices if they pointed to landing pages with Flash-heavy content. This was an initial step taken to improve the experience for mobile users. Google now says it will, n the coming weeks, introduce the mobile optimization of a website as a new factor of "ad quality" for AdWords campaigns that are driving mobile search traffic.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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