Facebook is facing new regulatory scrutiny after revelations that the application is tracking users even after they have logged out of the application.
In a letter to the Federal Trade Commission, Reps. Edward J. Markey (D-Mass.) and Joe Barton (R-Tex.) wrote that Facebook’s use of “cookie” software should be investigated under the “unfair and deceptive acts” clause of the agency’s mandate.
Privacy issues
Facebook says it has fixed the problem, which had been that every time a user visits a site that features a Facebook "Like" button, a record is sent back to Facebook, even after you log off your account.
The new application programming interface allows applications to post status items to a Facebook timeline without a users intervention. It is an extension of "Facebook Instant" and the privacy concern here is that because you no longer have to explicitly opt-in to share an item, you may accidentally share a page or an event that you did not intend others to see. Logging out of Facebook is not enough.
The advice to "log out of Facebook," in and of itself, does not fix the problem. Logging out of Facebook only de-authorizes your browser from the web application. A number of cookies (including your account number) are still sent along to all requests to Facebook.com.
Even if you are logged out, Facebook still knows and can track every page you visit. The only solution is to delete every Facebook cookie in your browser, or to use a separate browser for Facebook interactions, some would argue.
Facebook said the issue has been fixed.
But some now raise further issues about Facebook’s new “friction-less sharing” features, which allow applications to post user activity in real time, without requiring permission from account holders for each update. The apps require users to grant permission once to generate updates, and users have the ability to change these settings at any time. But many users will not.
Friday, September 30, 2011
Facebook Tracks Users Who are Logged Off
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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