Where Walmart Is Headed in Social, Mobile Retailing

"The previous era was about taking the store and bringing it to the web," says Walmart Labs Senior VP-Global E-Commerce Anand Rajaraman . "We believe the next generation, one of the dominant themes is bringing the web to the store."

Walmart Labs the unit of Walmart trying to figure out how retail works in a more mobile and social world.

That includes evolving e-commerce on Walmart.com and how consumers use smartphones to supplement in-store shopping trips with such information as product features and reviews.

Where Walmart Is Headed in Social, Mobile Retailing