Sunday, September 25, 2011

69% of Businesses Say Blogging Increased Leads

HubSpot Customer Lead Generation
The 2011 HubSpot ROI Study, conducted by two MBA students from MIT and Babson, found that 69 percent of businesses surveyed attributed their lead generation success to blogging.

The study also found that 75 percent of businesses believed search engine optimization was a primary factor. Social media came in third with 47 percent, just a hair shy of triple that of paid search.

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