The study also found that 75 percent of businesses believed search engine optimization was a primary factor. Social media came in third with 47 percent, just a hair shy of triple that of paid search.
Sunday, September 25, 2011
69% of Businesses Say Blogging Increased Leads
The 2011 HubSpot ROI Study, conducted by two MBA students from MIT and Babson, found that 69 percent of businesses surveyed attributed their lead generation success to blogging.
The study also found that 75 percent of businesses believed search engine optimization was a primary factor. Social media came in third with 47 percent, just a hair shy of triple that of paid search.
The study also found that 75 percent of businesses believed search engine optimization was a primary factor. Social media came in third with 47 percent, just a hair shy of triple that of paid search.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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