More sales leads stem from websites, not social media

The website was cited by executives as the top online source of sales leads (23 percent), followed by e-mail (14 percent), online advertising (7 percent), and social media (3 percent), in a recent survey sponsored by Demandbase. None of that should be surprising. So far, the best advice for a business of almost any size is that if there were only one tool to invest in, the company website would top the list.

Enterprises emphasized the importance of measuring volume (44 percent total), while small businesses emphasized quality of leads (40 percent total). More sales leads from websites, not social media