Thursday, September 29, 2011
Social is Not About Media
A social business, then, by definition, is one which engages customers across a multitude of channels, across the entire organization, and is active in their communication and interactions. Human relations, finance, billing, accounts receivable, support and operations all have social dimensions. No group can sit idly by and say that it does not apply to them. You can no longer be indispensable to your customers for long. Your customers can always readily find an alternative. Social is about all business processes, not just marketing and promotion.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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