The Kindle Fire is powered by Android, but it’s been heavily customized by Amazon to the point where you can barely tell, some would argue. Other players in the device business have reasons to create an ecosystem of products unified around a single operating system, Apple being the classic example.
But there has been a rapid trend towards operating system fragmentation recently, with major smart phone suppliers deciding they must own both their operating system and hardware to compete at the top levels globally, in both smart phones and tablets.
Amazon might believe it needs a similar degree of uniqueness for its larger-screen devices that might function less as e-readers and more as full-fledged tablets.
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